9 Costco Foods Everyone Says Have Dropped in Quality

Costco shoppers are known for their loyalty, but that also means they notice when something changes. Over the years, some foods that once drew rave reviews now spark frustration. Sometimes it’s a matter of taste or texture, other times it’s packaging, portion size, or even a recipe swap that doesn’t hit the same. The store still offers plenty of reliable favorites, but longtime members often point out products that don’t live up to their former glory. Whether it’s baked goods, frozen meals, or pantry staples, these changes leave a mark. Here are nine Costco foods that many shoppers say have dropped in quality.

1. Rotisserie Chicken

The rotisserie chicken is still a bestseller, but some fans argue it has become noticeably saltier and greasier. Once praised for being juicy and perfectly seasoned, newer batches often leave people with complaints about too much brine or uneven cooking. The size has remained generous, but critics feel the quality has slipped compared to earlier years. While it’s still a bargain, many longtime Costco shoppers say the chicken no longer delivers the same satisfying flavor it once did.

2. Muffins

Costco’s oversized muffins were once a bakery highlight, but loyal buyers say they taste more artificial than they used to. Some report the texture has turned drier, while others complain about stronger chemical notes in flavors like blueberry or chocolate. Portion size remains hefty, but the appeal has faded for people who remember a more homemade taste. Though they’re still popular for convenience and price, many agree the muffins don’t feel as indulgent or fresh as they once did.

3. Kirkland Signature Coffee

Costco’s Kirkland Signature coffee earned a reputation for solid value, but recent feedback suggests changes in flavor. Shoppers note the beans taste weaker or less consistent, with some describing a burnt aftertaste. While the price remains competitive, fans who once relied on it as their go-to brew feel disappointed by the shift. Some speculate a supplier change may be behind the difference. For members who remember a smoother, bolder cup, the current version doesn’t measure up.

4. Croissants

Costco croissants once reminded people of authentic French pastry, with buttery layers and a flaky texture. Now, shoppers often say they feel denser and less rich in flavor. Complaints include a drier interior and a less satisfying crispness on the outside. While they remain a cost-effective option for sandwiches or snacks, the croissants don’t wow people the way they used to. Fans who remember the earlier versions often say today’s batch lacks the same bakery-fresh appeal.

5. Caesar Salad Kit

The Caesar salad kit was once a quick, reliable favorite, but many shoppers now say the lettuce quality has dropped. Bags sometimes contain limp or browning leaves, and the dressing flavor has been described as overly salty or off balance. The croutons also seem less crisp than before. While convenient, the kit no longer feels like a fresh option for busy families. Shoppers who once trusted it as a weeknight staple often find themselves looking elsewhere.

6. Frozen Pizza

Costco’s frozen pizza used to draw praise for being hearty and flavorful, but fans say recent versions fall flat. Complaints range from thinner toppings and less cheese to crusts that bake up bland and chewy. The convenience remains, but many shoppers argue the quality has shifted closer to generic store-brand frozen pizza. For those who remember a pie loaded with toppings and flavor, the current product just doesn’t hold up to past standards.

7. Kirkland Signature Bacon

Kirkland bacon was once a member favorite, but many now say it has become fattier and less consistent. Reports of too much grease, uneven slices, and changes in curing have disappointed longtime buyers. While the price per pound is still attractive, fans argue that quality matters more, and the bacon no longer matches expectations. For people who used to stock their freezers with it, the current product doesn’t inspire the same level of loyalty.

8. Cheesecake

Costco cheesecakes were once a showstopper dessert, but shoppers say the flavor and texture have slipped. Complaints include a grainier consistency and less tang compared to past versions. Some feel the crust has become soggy or bland, making the overall dessert less impressive. While the large size still makes it party-friendly, many members agree the taste no longer delivers the rich, creamy experience that made it a must-buy.

9. Trail Mix

Costco’s trail mix was once seen as a perfect balance of nuts, dried fruit, and chocolate, but buyers now complain it leans too heavily on the sweet side. More candy pieces and fewer quality nuts leave it feeling less wholesome and less satisfying. The mix remains affordable in bulk, but shoppers who remember a heartier, more balanced blend say today’s version doesn’t feel as good a deal. It’s one of those subtle changes that loyal fans quickly noticed.